Meat & Livestock Australia (MLA) has unveiled its annual Summer Lamb Campaign, celebrating lamb as the dish that brings Australians together.
MLA
Posted inAgriculture, Local News
Local beef producers to be impacted by China’s mega tariff
Local producers across the New England are likely to feel the impact of China’s sudden decision to impose tariffs of up to 55 per cent on beef imports
Posted inAgriculture, National News
Trump lifts tariffs on Australian beef
Just days after New England beef producers dominated at the World Steak Challenge, US President Donald Trump has announced he will lift tariffs on Australian beef.
Posted inAgriculture, General News, Good News
The Greatest Beef campaign is back – bigger, bolder, and beefier than ever
Australia’s most iconic beef campaign, The Greatest, is making its triumphant return from 13 October 2025, following a record-breaking year that reminded the nation why Aussie Beef reigns supreme.
Posted inAgriculture, Local News, Social Media, Training and courses
New Englanders wanted to be the next aginfluencer
MLA’s Social Media Academy returns 26–27 Nov 2025, offering hands-on TikTok training to help producers share engaging content, build trust, and highlight best practices in the red meat industry.
Posted inAgriculture
Financial year 2025 delivers historic highs for Australian beef, lamb and mutton production
The latest statistics on livestock slaughtered and red meat production, which, according to Meat & Livestock Australia has confirmed a historic period for the red meat sector.
Posted inAgriculture
New opportunity for mixed farmers to adopt research innovations through Producer Demonstration Sites
Meat & Livestock Australia and the Grains Research and Development Corporation are again joining forces to support mixed farming businesses across Australia through a new round of Producer Demonstration Site projects.
Posted inAgriculture, Armidale, Science and Research
Australia pioneers world-first FMD vaccine
A world-first biodegradable vaccine to protect livestock from foot and mouth disease (FMD) has been developed through a $20 million, five-year research partnership between Meat & Livestock Australia, Tiba Biotech, and the NSW Government.
Posted inAgriculture, Environment
Sheep Sustainability Framework launches next Strategic Plan
The Sheep Sustainability Framework (SSF) has unveiled its 2025–2030 Strategic Plan, outlining a roadmap to strengthen the Australian sheep industry’s leadership in sustainability, transparency, and industry accountability.
Posted inAgriculture, Federal Politics, National News
Trump tariffs have little impact as Australian red meat exports smash records
Australia’s red meat sector has shrugged off US tariffs to deliver record-breaking export volumes across beef, mutton, and lamb