Australia’s most iconic beef campaign, The Greatest, is making its triumphant return from 13 October 2025, following a record-breaking year that reminded the nation why Aussie Beef reigns supreme.
MLA
Posted inAgriculture, Local News, Social Media, Training and courses
New Englanders wanted to be the next aginfluencer
MLA’s Social Media Academy returns 26–27 Nov 2025, offering hands-on TikTok training to help producers share engaging content, build trust, and highlight best practices in the red meat industry.
Posted inAgriculture
Financial year 2025 delivers historic highs for Australian beef, lamb and mutton production
The latest statistics on livestock slaughtered and red meat production, which, according to Meat & Livestock Australia has confirmed a historic period for the red meat sector.
Posted inAgriculture
New opportunity for mixed farmers to adopt research innovations through Producer Demonstration Sites
Meat & Livestock Australia and the Grains Research and Development Corporation are again joining forces to support mixed farming businesses across Australia through a new round of Producer Demonstration Site projects.
Posted inAgriculture, Armidale, Science and Research
Australia pioneers world-first FMD vaccine
A world-first biodegradable vaccine to protect livestock from foot and mouth disease (FMD) has been developed through a $20 million, five-year research partnership between Meat & Livestock Australia, Tiba Biotech, and the NSW Government.
Posted inAgriculture, Environment
Sheep Sustainability Framework launches next Strategic Plan
The Sheep Sustainability Framework (SSF) has unveiled its 2025–2030 Strategic Plan, outlining a roadmap to strengthen the Australian sheep industry’s leadership in sustainability, transparency, and industry accountability.
Posted inAgriculture, Federal Politics, National News
Trump tariffs have little impact as Australian red meat exports smash records
Australia’s red meat sector has shrugged off US tariffs to deliver record-breaking export volumes across beef, mutton, and lamb
Posted inAgriculture
MLA’s Sheep Genetics program goes from strength to strength
The Australian sheep flock is continuing to experience genetic gain driven by ongoing improvements in the Sheep Genetics program, as revealed in a new report released by Meat & Livestock Australia
Posted inAgriculture, General News
Applications are now open for MLA’s Red Meat Ambassador Program
Meat and Livestock Australia (MLA) is once again seeking expressions of interest for their Red Meat Ambassador program.
Posted inAgriculture, Science and Research
New England’s sheep geneticists reach milestone
Meat & Livestock Australia’s Sheep Genetics program, led by Armidale researchers, has hit a new milestone with the latest MERINOSELECT analysis reaching 500,000 genotypes – making it the largest genomic […]