A new community initiative will direct $1,000 from every eligible property sale through Harcourts Armidale to a local charity, school, sporting club or community organisation nominated by the client.
Known as The Good Deed Project, the initiative will launch alongside Harcourts Armidale on Friday and is designed to ensure eligible property sales deliver a direct benefit to the local community.
Clients will be able to nominate the local organisation they want to support, allowing each sale to contribute to a cause that is important to them.
Harcourts Armidale has been established by Peter Gordon and Peter Ince, who say community involvement was central to the business from the outset.
Gordon moved to Armidale two years ago after a career selling high-end residential property in Sydney and operating a boutique agency on the Lower North Shore. Across his career, he has recorded more than $1 billion in personal property sales.
“One of the things that attracted our family to Armidale was the sense of community. We wanted to build a business that actively contributes to that community, rather than simply operating within it,” Gordon said.
Ince, who was born and raised in Armidale, spent 17 years with New England Toyota and has been involved with a range of local sporting and community organisations.
“We’re excited to launch a business that combines local knowledge, personal service and genuine community involvement. The Good Deed Project gives our clients the opportunity to direct support to causes that matter to them and make a meaningful difference within our community,” Ince said.
Harcourts Armidale will provide residential sales services across Armidale and the New England region, combining local market knowledge with the national Harcourts network.
The Good Deed Project is intended to create an ongoing source of support for community organisations by linking every eligible property sale with a client-nominated local cause.
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