She rolled 441 kilometres through regional New South Wales and raised more than $200,000 for rural charities. Now Sam Longmore is turning that momentum into a new role, becoming the newest ambassador for Rural Aid.
The small business owner and adaptive athlete joins Rural Aid’s ambassador team alongside AFL player Alyce Parker and retired rugby league player Corey Jensen, using her profile to keep raising awareness of mental health and the challenges facing people in the bush.
Ms Longmore’s appointment follows The Big Wheel: Push for a Purpose, an eight-day journey from Corowa to Yass that took her through more than 20 regional communities and raised the funds for Rural Aid and Riverina Bluebell.
“I always wanted The Big Wheel to be about more than the kilometres or money raised,” Ms Longmore said.
“It was about getting people talking, bringing communities together and shining a light on mental health in rural Australia.
“Becoming a Rural Aid Ambassador means I can keep that conversation going. I’ve seen the incredible strength and generosity of rural communities, and I want to keep using my voice to support them.
“The Big Wheel showed me what’s possible when people come together behind a cause, and I’m really excited to continue that journey with Rural Aid.”
Rural Aid chief executive John Warlters said Ms Longmore’s passion for rural communities and her ability to connect with people made her a natural fit for the role.
“Sam has an incredible ability to bring people together and get people talking,” Mr Warlters said.
“What she achieved through The Big Wheel was remarkable, but it was the purpose behind it that really stood out.
“Sam understands the importance of community and looking out for one another. We’re delighted she’ll continue using her platform to raise awareness of mental health and support people in rural and remote Australia.”
Through its work across rural and remote Australia, Rural Aid supports farmers and rural communities through drought, flood and fire, while investing in community development and mental health and wellbeing initiatives.
“I want to keep the conversation going and remind people in rural communities that when times are tough, they don’t have to go through it alone.”
Australians can support Rural Aid’s work at ruralaid.org.au/donate.
Like what you’re reading? Support New England Times by making a small contribution today and help us keep delivering local news paywall-free. Donate now