Narrabri Shire will host the 2026 Visitor Experiences Summit, an annual event bringing together tourism and visitor economy operators from across country and outback NSW for learning and networking opportunities.
Hosted by Destination Country and Outback NSW (DNCO), the state’s largest destination network covering 45 per cent of NSW, the summit rotates locations each year. Delegates take part in a fully immersive 24-hour itinerary in the host region. Previous summits have been held in Dubbo, Tamworth, and Armidale.
Mayor Darrell Tiemens said Narrabri was honoured to welcome the event.
“Narrabri Shire is incredibly proud to host this year’s Visitor Experiences Summit and to showcase everything our region has to offer.”
“Tourism plays an important role in our local economy, supporting around 300 jobs – which represents 4.3 per cent of total employment in our LGA,” he added.
This year’s summit will focus on the social impact of tourism, featuring data insights, case studies, keynote presentations, panel discussions, and workshops.
Mayor Tiemens said Narrabri’s location and natural assets made it a compelling destination.
“As a busy crossroads of two major highways, Narrabri welcomes thousands of travellers each year – many of whom are discovering there’s far more here than just a stopover,” he said.
“With Mount Kaputar National Park on our doorstep and the Pilliga stretching to our south-west, we are blessed with a unique blend of natural landscapes, culture, and community that visitors are increasingly seeking out.”
Data shows visitor expenditure and length of stay have increased since 2021. Domestic overnight visitors are now staying on average one additional night and increasing their expenditure from $250 to $313.
Narrabri Shire Council General Manager Eloise Chaplain said the figures reflected the strength of the region’s evolving tourism offering.
“The growth in visitation and visitor spend demonstrates the increasing quality and diversity of our hospitality and accommodation sector,” she said.
“Events like the Visitor Experiences Summit provide a valuable opportunity for local operators to connect, collaborate, and continue building a strong and sustainable visitor economy.”
The summit will also feature Karen Jones, chief executive of Destination NSW, who will host the opening fireside chat on Tuesday, 10 March.
Running from 1pm Tuesday, 10 March to 1pm Wednesday, 11 March, the program includes networking drinks and a product showcase featuring locally made goods and regional suppliers.
Mayor Tiemens encouraged local tourism operators, retailers and hospitality businesses to take part.
“This is a fantastic chance for our local businesses to shine and showcase the innovation, creativity, and warm hospitality that defines Narrabri Shire.”
“We look forward to welcoming industry leaders and delegates to our region and demonstrating why Narrabri continues to grow as a destination of choice.”
Event details
Time and date: 1pm Tuesday, 10 March to 1pm Wednesday, 11 March 2026
Location: The Lodge, 47 Maitland Street, Narrabri
Tickets and more information: https://www.narrabri.nsw.gov.au/Events-directory/2026-Visitor-Experiences-Summit
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