Fri. Jun 14th, 2024

Armidale based ABRI is starting the year with new leadership in product innovation, communication, and IT.

The Agricultural Business Research Institute (ABRI) is world-leading provider of innovative agribusiness products services and technologies based on the UNE campus. ABRI recently celebrated 50 years in operation specialising in services for domestic and international livestock industries. Managing Director Hugh Nivison has announced the fresh faces to the ABRI team including Chief Product and Innovation Officer Mark Christian, Communications Manager Katrina George and IT systems Manager Praneet Castelino.

Relocating from the United Kingdom, Mark Christian has led large product transformation projects on three continents in various industries, most recently leading several AR/VR tech ventures in the UK and was the founder and Global Director of immersive learning at Pearson education. The role of Chief Product and Innovation Officer is a newly created role.

The opportunity for Mr Christian to work for a leading Agritech Business and move to the New England area in regional NSW was welcomed.

“ABRI is a world leader in innovative agribusiness products and services and I hope to provide solid products that make an impact for our users and create value for the company”.

“Armidale is a great place for the kids, and we will be looking forward to doing a spot of sailing at the coast on the weekends”.

Communications manager, Katrina George, relocated to Armidale in 2003 to establish and manage Petersons Winery and guesthouse and was most recently employed by Armidale Regional Council as the manager of Tourism, Marketing and Events.

“It has been an exciting start at ABRI, and I’m looking forward to assisting the company to achieve its 5-year strategic plan goals and position ABRI as the most sought-after technology provider for livestock and related industries worldwide,” she said.

Praneet Castelino is a highly experienced systems engineer and joined ABRI as IT systems manager in January. He commenced his career with the New Zealand defence force and was awarded the Chief of the Army’s Commendation of Excellence in Engineering and Leadership. Mr Castelino has since pursued roles in systems engineering, cyber security, cloud architecture and product design working across a variety of sectors including government departments, multinational companies and local tech companies.

The three recruits add to an already highly skilled team that uses extensive experience and expertise to provide industry-specific products and services to a global clientele. ABRI has a big year ahead, including the release of a new five year strategic plan.

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