Wild Mob Australia is creating tough, Australian-designed apparel and printing it locally in New England for people who live and work in the real world.
Founded by locals Mark and Tracey Wicks, Wild Mob Australia is built on a simple idea: clothing that reflects the way Australians actually live. Whether that is out in the bush, on the water, at work, or around town, every piece is designed to be practical, durable, and unmistakably Aussie.
“We love the outdoors and wanted to bring our love of the bush into our clothing range and provide Aussie-themed apparel to the wildest of bushies,” the pair said.
That connection to place runs through everything they produce. The business designs and prints its garments on site in Armidale, offering a range that includes fishing shirts, footy shorts, T-shirts, hoodies, work shirts, and hats. The focus is on gear that performs, particularly in tough regional conditions.
“Our collection is designed with the spirit of adventure in mind, ensuring each piece is both stylish and functional,” they said. “From rugged outdoor gear to casual wear, our clothes are made from premium materials that stand up to the wildest conditions.”
Beyond their own range, Wild Mob Australia also provides custom garment printing for local workplaces, sporting teams, social clubs, and events, supporting other businesses and community groups to create branded apparel that lasts.
What sets the business apart is its commitment to quality and control. By printing in-house, Wild Mob Australia can ensure consistency, fast turnaround times, and the flexibility to handle everything from one-off designs to bulk orders.
A key part of that capability is their use of DTF (Direct to Film) printing, a modern method that delivers strong, detailed, and long-lasting results.
“DTF printing is a modern garment decoration method where your design is printed onto a special film and then heat-pressed onto the fabric,” they said.
“The result is crisp detail, bold, vibrant colours, a soft feel on the garment, and long-lasting durability.”
For a brand built around detailed, bush-inspired designs, that matters. It also gives customers a practical advantage over older methods like embroidery, screen printing, and heat transfer vinyl, particularly when it comes to flexibility and wear in harsh conditions.
At its core, Wild Mob Australia is about more than clothing. The brand itself was created from a deeply personal moment.
“We lost a much loved family member, and the last words that they said to us was, ‘What are you wild mob doing here’,” they said.
“That’s where the name came from. We wanted to create something made in Australia, made for Aussies, built around all the things Australians love doing.”
That authenticity has resonated with customers across the region and beyond. Whether it is someone chasing pigs in the bush, casting a line in the river, or working on the tools, the brand is designed to fit real lifestyles.
As the business grows, the focus remains firmly local: designing, printing, and supplying quality apparel from Armidale, backed by a hands-on approach and a clear understanding of the community it serves.
For Wild Mob Australia, Made in New England is not just a label. It is a way of doing business. Shop now on their website.
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