Posted inBusiness, Feature, Local News, Small Business Month 2025

SBM25: Living the Sweet Life

October is Small Business Month! And to celebrate, we’re highlighting some of the great small businesses we have throughout the region.

Today we have delicious custom cakes, fabulous furniture and bedding, wonderful locally created fashion and gifts, and one of the region’s most beloved jewellers.

New England Cake Co.

Custom cakes, cupcakes & cookies for the moments that matter most

Armidale, NSW 2350

Based in Armidale and serving the wider New England region, New England Cake Co. is all about bringing creativity, flavour, and heart to every celebration. From custom cakes, cupcakes, and sugar cookies to a growing collection of signature designs and flavours, everything is crafted to make life’s milestones a little sweeter.

What began as a small home-based project has grown into a full-time business built on artistry, quality, and connection. Founder Kattie, supported by her husband Alex, has created more than 350 designs for birthdays, weddings, and everything in between. You’ll also find them at markets in Armidale, Tamworth, and Uralla, where locals can enjoy fresh bakes straight from the kitchen.

With a passion for detail and a dedication to making every event memorable, New England Cake Co. is proud to be part of the region’s sweetest moments.


Furnished In Glen Homemakers

Comfort meets country living

118 Bourke St, Glen Innes, NSW 2370

For over 10 years, Furnished In Glen Homemakers has been proudly serving the local community with manchester, bedding, furniture, and more. Locally owned and operated, the store has built its reputation on trust, loyalty, and great service.

Alongside a wide range of homewares, Furnished In Glen offers its own exclusive mattress collection, made in Australia by Comfort Sleep Bedding. With four models – Royal Posture Gel, Royal Elegance, Royal Decadence, and Royal Contour – customers can choose plush, medium, or firm comfort, each backed by a 10-year warranty.

Whether you’re refreshing a room or fitting out your whole home, Furnished In Glen is your local destination for quality and style.


The Harvest Collective

Guyra’s home of gifts, fashion and community.

106 Bradley Street, Guyra, NSW 2365

In the heart of Guyra, The Harvest Collective brings together community, creativity, and sustainability under one roof. This eclectic gift and clothing store is dedicated to showcasing the talents of New England’s makers, with shelves full of hand-poured candles, knitted garments, handmade toys, jewellery, and more – all crafted locally with care.

Alongside a thoughtfully curated range of pre-loved fashion, The Harvest Collective shares its warm space with talented hairdressers and a local barista, making it as much a meeting place as it is a store.

Owner Cathy Mills, a Guyra local of 25 years, is passionate about supporting her community. Whether you’re searching for a special gift, a unique outfit, or simply a great cup of coffee, The Harvest Collective is a destination worth discovering.


Regarde Jewellers

Jewellery you’ll treasure for life.

4/93 Faulkner Street, Armidale, NSW 2350

Since opening in Armidale in 2023, Regarde Jewellers has quickly become a go-to destination for beautiful jewellery and exceptional service. Owners Richard and Jermaine bring years of industry experience, blending their passion for craftsmanship with a carefully curated selection of pieces sourced both locally and internationally.

Their collection spans everyday silver and gold designs, stunning gemstone and diamond jewellery, pearls, antique treasures, and vintage finds. As an authorised Pandora stockist, Regarde offers more than 2,000 charms, bracelets, rings, and earrings, alongside trusted names such as Ikecho, Citizen and Argyle Pink Diamonds.

With a love for the unique, Richard and Jermaine also travel overseas to hand-pick rare jewels, ensuring there’s always something new to discover in store.

Beyond their extensive range, Regarde Jewellers provides bespoke services including engagement and wedding rings, custom design, and jewellery remodelling. Their local workshop also handles trusted repairs – from resizing and pearl restringing to full watch services across all brands.

Built on genuine care and attention to detail, Regarde Jewellers has earned a reputation for both timeless classics and contemporary designs – the perfect place to find a piece you’ll treasure for years to come.


Throughout October, we’ll run stories highlighting the great local businesses we have right here in our communities. This is a free service – the businesses highlighted have not paid for this story.

Want to highlight your business? Just fill in this form – places are limited.

Please share this story to help support New England businesses! See all our Small Business Month profiles here.